Lenticular imaging technology of today has morphed an old print technology into new stratospheres and consequently breathing new life and profit potential for printers and marketers alike. 

 

 

There’s a popular saying that goes, “Everything old is new again.” In the case of “Lenticular” technology, new advances have taken this old print technology into new stratospheres and consequently breathing new life and profit potential for printers and marketers alike. 

 

 

Lenticular technology actually dates back to the 1690s when Gois-Clair, a French painter, discovered that he could achieve a dimensional effect on canvas by interposing a grid between a viewer and a painting. Gois-Clair painted two distinct pictures on a plane surface, over which he affixed a grid of vertical laths. These laths were arranged perpendicular to the plane and attached to it at right angles. By looking at the painting from the left side, one would see one painting; another distinct painting could be seen from the right side, and a combination of the two paintings could be seen when looking at the painting straight on. 

 

Modern lenticular began in the 1930’s with the development of the modern lenticular lens. Since then lenticular has been used on and off in various applications. One of the most popular applications was the lenticular prize in Cracker Jack snack boxes in the 1940s. 

 

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