Zoom in and get real close and find out what is going on in there. -- John Rutherford
 

Lenticular Printing - Zoom Effect
The illusion of movement from background to foreground to create the effect of ’leaping out’ or ’jumping back.’ A lenticular zoom animation can consist of one or more objects, or even a full image. This effect works best for highlighting elements such as products, logos, or important messages.

TIP: Cool, darker colors in the background and warmer, lighter tones for the element in motion tends to produce the best zoom effect.
 

Zoom Effect Example

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